Meet Mary Lavelle.
I’m an award-winning SEO and Content Professional with 6+ years of experience working for national brands in home services, the financial industry, and retail. Excellent at content creation from strategy development to CMS implementation. Knack for creative and strategic problem-solving. Eager to contribute to tight-knit teams through hard work, attention to detail, and a scrappy, go-getter mentality.
Experience
Take a look for yourself and dive into my work experiences.
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Senior SEO Specialist
Provide SEO insights and strategy on the new in-house media team for the world's largest intimates specialty retailer.
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SEO Content Producer
Led organic strategy for Huntington.com/learn that drives +2M annual visits and managing local SEO for +1,500 branch enterprise.
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Senior SEO Content Specialist
Amplified organic SERP presence by optimizing existing pages, creating hyper-targeted service line pages, and crafting top-ranking blogs. Ideated interactive content for multi-channel activation for organic social and CRM.
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Social Media Manager, Senior Writer, & Editor
Wrote +25 comedic pieces and created click-worthy social posts for the Ohio State University online publication
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Account Assistant
Conducted influencer research, drafted social copy, and assisted grand openings across 4 clients (Condado Tacos, The Risk Institute, Columbus Commons, and Visit Fairfield County)
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Content Marketing Intern
Strategized and delivered +20 B2B blog posts and landing pages for the largest online OOH advertising marketplace
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Account Strategy Intern
Researched competitive and industry insights to fuel strategy across 5 clients. (Boogie Wipes, Penn Station, Drees Homes, the Cincinnati Insurance Company, and Double Cross Vodka)
SEO Awards & Accolades
Conductor’s Women in Search Awards
2024 Honoree
Conductor honors women thought leaders in the SEO industry with their annual Women in Search Awards. The accolade celebrates women who have made a significant impact within the search, content, website, and digital marketing space. Selected amongst +350 nominations and recognized at Conductor’s Digital Transformation Summit 2024.
For every nomination, Conductor donates $5 towards Girls Who Code and raised over $1,700 in donations. See more.
BrightEdge Share21
The Edgie Awards Winner for Performance & Results
The BrightEdge awards program recognizes the excellent work done within the BrightEdge community by brands and agencies at the SHARE Global Insights Conference .
The Performance & Results category awards individuals that drive business results within their SEO and content channel. Mary Lavelle was not only able understand the impact on traditional traffic-driving services, but also make a lasting impact on organic traffic to stanleysteemer.com. This included:
Boosted 3-pack visibility for Google Business Profiles by +44.5%
Improved page 1 keyword visibility and surpassed quarterly goal of “increase page-one keyword visibility to 35%” to be +43%
Attributed to +36% organic traffic increase YOY for stanleysteemer.com
Increased organic traffic to blog (stanleysteemer.com/blog) by +200%