Victoria’s Secret & Co.
Senior SEO Specialist | March 2024 - Present
I am currently a Senior SEO Specialist on the new in-house media team at Victoria’s Secret, the world's largest intimates specialty retailer. Within my role, I help to provide SEO insights and research for the business across brand strategy, digital merchandisers, and other cross-functional partners. With the newly formed team, I’m helping to stand up and build brand new workstreams for project delivery and management.
Deliver audience and seasonal analyses for digital merchandisers to inform web strategy for product launches, seasonal planning, and more.
Research, write, and edit SEO-friendly website content and metadata optimizations
Perform content audits and optimized copy for blog & product pages (page titles, meta descriptions, H1s, etc.)
Help manage enterprise local SEO strategy and listings for +800 stores for accuracy & optimization through agency partnership with Rio SEO
Work cross-functionally with Operations, eCommerce, Brand Strategy, Copy, and Product teams for site enhancements and projects