Huntington National Bank

SEO Content Producer | Nov 2021 - March 2024

As a content producer for the in-house SEO team at Huntington National Bank, I led the content strategy for huntington.com/learn that drives +2M annual visits and oversee local SEO for the +1,500 branch enterprise. I often think of SEO as a jigsaw puzzle and I pride myself on fitting the puzzle pieces together to achieve success. From researching competitors to aligning business priorities with data-driven insights, I take a multi-faceted approach to uncover optimizations.

  • Led strategy and development for Consumer Content Hub (Huntington.com/learn) that garners +2M organic visits annually by leveraging keyword search, business priorities, and customer and third-party research

  • Managed strategy and project execution for Consumer Content Hub redesign including auditing and optimizing +100 existing articles to create enhanced page experience

  • Researched, wrote, and edited SEO-friendly website content and metadata optimizations

  • Performed content audits and optimized copy for blog & product pages (page titles, meta descriptions, H1s, anchor text, etc.)

  • Managed enterprise local SEO strategy and listings for +1,500 branches for accuracy & optimization and managed agency partnership with Rio SEO

  • Co-led the Huntington Content Community of Practice to promote collaboration and continuous improvement across B2C and B2B content teams

  • Worked cross-functionally with IT, Operations, eCommerce, Brand, and Legal departments for site enhancements and projects

  • Presented SEO strategy and insights to senior leadership and C-Suite

Explore Work Examples

Product Optimizations

Researched, audited, and wrote content for select product pages to help increase non-brand organic visibility while also providing contextual relevancy with user-focused optimizations

Blog Redesign

Successfully managed large overhaul and redesign for the consumer blog. Updated copy, authored web pages, and routed +100 existing articles through rigorous brand, legal, and compliance reviews. Project helped to create consistent UX and modernize the blog to match the rest of huntington.com

Blog Strategy & Content

Strategized blog content by leveraging search insights and aligning with business objectives across our products and services suite. Works closely with writers to produce SEO-friendly copy.